As the construction industry moves further away from handshake deals and getting work solely based on relationships, the importance of marketing your construction company outside your core customers is becoming more and more important. While many companies still don’t have a website, most have at least some sort of online presence.
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Photo by Catherine Cronin
As with most things in life, we have to keep getting better and moving forward in order to stand out from the pack, especially when it concerns your business and personal wellbeing. People notice trends and copy those that have been successful in the past. Think about your resume, it probably looks like everyone else’s: your name and address up top, your education and your work experience next, all whittled down to just less than a page. They all say the same thing, “Hey, hire me, I’m great.” It’s hard to truly set yourself apart.
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