If you’ve played Jenga before, you know that it can get pretty intense as the blocks start to get a little wobbly.  A typical Jenga block dimension is 0.59 in x 0.98 in x 2.95 in, and weighs ounces, so if the tower falls, the stakes aren’t really that severe, other than a humiliating loss to your friend, family member, or mortal enemy.  Now, multiply that size by 10,000 and you get the scale of the Jenga pieces that CAT put together for their #BuiltForIt campaign.