If you’ve played Jenga before, you know that it can get pretty intense as the blocks start to get a little wobbly. A typical Jenga block dimension is 0.59 in x 0.98 in x 2.95 in, and weighs ounces, so if the tower falls, the stakes aren’t really that severe, other than a humiliating loss to your friend, family member, or mortal enemy. Now, multiply that size by 10,000 and you get the scale of the Jenga pieces that CAT put together for their #BuiltForIt campaign.
Each block of wood weighs around 600 pounds (272kg) and with 27 total blocks, the entire game weighed 8.1 tons (7.3 tonnes). SO, what better way to play this game than some heavy construction machinery? To be able to move, lift, and place the blocks, the team at CAT used 5 of their machines, including the CAT 320E hydraulic excavator, CAT TH514C Telehandler, CAT 277D Multi Terrain Loader, CAT M316D Wheel Excavator, and CAT 349E hydraulic excavator. So, all you need to recreate this in your own back yard is a few million dollars’ worth of machinery and few tons of wood…what are you waiting for?
Note: Before anyone freaks out, this video and campaign were completed before any of CAT’s recent factory closures and layoffs.
Everyone has a camera in their pocket these days and when something goes down on the jobsite, you can bet it’s going to be captured on video one way or another. That can either be a great thing for marketing or an awful way to showcase your business.
Look, you could mobilize on site the boring old way by loading your heavy equipment on the bed of a trailer and driving it to site, or you could take a note from the Bravo Company of the 37th Engineer Battalion of the United States and spice things up a bit.
“World’s Largest” is definitely a sought after goal, especially in the construction industry. Sarens, a crane rental, heavy lifting, and engineered transport company in Belgium, has recently released a supersized crane that is being regarded as the largest crane in the world, by both size and lifting capacity.
Multiple buildings imploded at the same time with multiple different camera views? Sounds like the making of a great demolition video.
A construction crane that was working on a highway widening project in St. Martin Parish in Louisiana collapsed onto the adjacent roadway last week, injuring one driver.
Demolition by implosion videos are always fun to watch. Adding an element of water makes them even more dramatic, though it’s probably not great for the ecosystem. Late last week, a one mile long, 23 year-old bridge in China was imploded in front of a crowd of spectators and caught on camera.
Cranes are an extremely useful and important piece of equipment on the majority of construction sites. They can also be extremely dangerous if they are not understood or respected.