Naming rights for professional sports venues are a big deal, so much so many of the businesses that own naming rights become synonymous with the team. As far as we can determine, though, no construction job site has ever been sponsored by a company in exchange for naming rights…until now.
It what seems like an obvious match, the new Milwaukee Bucks area has teamed up with local brand and gigantic tool manufacturer Milwaukee Tool during the construction portion of the project. Scheduled for completion in the summer of 2018, this project will supply Milwaukee Tool with 2 years’ worth of exposure on a highly visible and publicized development. There sounds like there will be some sweet perks for the contractors involved in the project as well. Mortenson Construction, the GC on the job site, as well as its subcontractors will be supplied tools by Milwaukee Tool, according to reports.
This news would assumingly peak many contractors interest, as there is typically tons of room to advertise on a construction site, but it’s probably wise to clear any such deals with the developer or owner of the site before trying to score a quick buck on the side.
The new Milwaukee Bucks Arena is part of a large development which will include not only the sports venue, but a neighboring entertainment center, including bars and restaurants. The new sports complex is expected to cost $524 million, $250 million of which is publicly funded. The project officially broke ground this past Saturday and Milwaukee Tool was there to celebrate:
The old Bucks arena, known as the BMO Harris Bradley Center, is currently the home of the Bucks, the AHL’s Milwaukee Admirals, and the Marquette University Golden Eagles and was officially opened in October of 1988. The $91 million arena was built by Huber, Hunt, and Nichols and will be demolished to make room for a large commercial development after the new stadium is built.
You can follow along with the progress of the arena project by visiting wisconsinesc.com