Holes are dug every day on construction sites throughout the world, but they have a purpose, whether they’re for foundations, utility lines, or ponds. The hole is typically not the end game, it’s usually the beginning. That’s not true for game company The Cards Against Humanity, though, as they recently dug a hole for 2 days for absolutely no reason and got paid a bunch of money to do it.
Holiday Hole, as the event was called, raised just over $100,000 from individuals and companies to keep digging the hole, as it lasted as long as the money continued to come in. According to NPR, the event began by stating that every dollar paid for 5.5 seconds of digging, but, after two days of digging, the rate was raised to $1 for .3 seconds of digging.
Cards Against Humanity, which is self-described as “a party game for horrible people,” is famous for these types of stunts. Last year, they offered up absolutely nothing for $5, in which they raised over $71,00 and the year before that they raised $180,000 for selling bull poop. Each year’s event is touted as a great Black Friday savings.
The official website for Holiday Hole has some answers to frequently asked questions which will certainly leave you either stunned or amused:
What’s happening here?
Cards Against Humanity is digging a holiday hole.
Is this real?
Unfortunately it is.
Where is the hole?
America. And in our hearts.
Is there some sort of deeper meaning or purpose to the hole?
What do I get for contributing money to the hole?
A deeper hole. What else are you going to buy, an iPod?
Why aren’t you giving all this money to charity?
Why aren’t YOU giving all this money to charity? It’s your money.
Is the hole bad for the environment?
No, this was just a bunch of empty land. Now there’s a hole there. That’s life.
How am I supposed to feel about this?
You’re supposed to think it’s funny. You might not get it for a while, but some time next year you’ll chuckle quietly to yourself and remember all this business about the hole.
How deep can you make this sucker?
Great question. As long as you keep spending, we’ll keep digging. We’ll find out together how deep this thing goes.
What if you dig so deep you hit hot magma?
At least then we’d feel something.
So there you have it. While our industry is pouring our blood, sweat, and tears into building America, a company made $100,000 for digging a hole. You can watch 4 hours’ worth of the hole digging in the video below, uploaded by LaurieSchwartz: